Product Marketing Specialist


Develop deep product knowledge and craft clear, customer-centric messaging to communicate value propositions
Lead the development and execution of multi-channel marketing campaigns to drive awareness, demand, and adoption
Create high-impact content (e.g. videos, case studies) to support the business and educate customers
Monitor campaign performance and optimize strategies to maximize ROI
Conduct in-depth market research to understand customer needs and industry trends
Translate insights into actionable go-to-market plans and recommendations
Develop business tools and resources to enable the team to effectively position and sell products


5-7 years of experience in product marketing, with a proven track record of driving successful go-to-market strategies
Deep understanding of customer behaviors, market trends, and competitive dynamics within the Web3 and emerging technology industry
Exceptional communication and presentation skills to engage with cross-functional stakeholders
Strong problem-solving and analytical skills to derive actionable insights from data
Ability to work collaboratively in a fast-paced, dynamic environment
Passion for the Web3 industry and commitment to staying ahead of the curve on emerging technologies
Excellent English proficiency
Preferred Qualifications:
Prior experience in the crypto/Web3 or fintech space
Familiarity with agile product development methodologies
Technical background or understanding of complex, enterprise-level products


Semiannual performance-salary review.
100% official salary during the probation period.
13th-month salary & bonus (Token Bonus/ Investment Allocation)
Full-paid compulsory insurance according to Vietnam Labor Law
Premium Healthcare Insurance
12 days annual leave & other leaves, as below:
Birthday Leave: Enjoy 1 day of paid leave to celebrate your birthday with loved ones.
Charity Leave: Contribute to charitable organizations with 2 days of paid leave per year for volunteer work.
Well-being Leave: you have 2 days of paid leave to prioritize your physical, mental, and emotional health
Allowances for transportation, lunch, coffee, and team-bonding
Provision of Macs/Laptops and other necessary work equipment
Yearly company trips and team-bonding activities
Unlimited potential for career growth; budget for training and self-development
Fantastic working environment with friendly and talented colleagues
Working hours: 8 hours x 5 days/week (Monday to Friday) with flexible working hours
A pantry is full of tasty food & beverages.
Other benefits will surprise you


PEGASI – IT Recruitment Consultancy | Email: | Tel: +84 28 3622 8666
We are PEGASI – IT Recruitment Consultancy in Vietnam. If you are looking for new opportunity for your career path, kindly visit our website for your reference. Thank you!

Job Summary

Company Type:

Crypto-focused software, Blockchain

Technical Skills:

Product Management, Marketing


Ho Chi Minh - Viet Nam



Job ID: