Ads Optimization

Marketing Leader

Ho Chi Minh - Viet Nam

Product, Fintech

Develop and execute comprehensive marketing strategies to drive acquisition of companies using our job posting packages, enhance retention, and increase brand visibility. Manage and optimize performance marketing campaigns (Google Ads, Meta, LinkedIn, SEO/SEM, affiliate marketing). Lead content and brand communication strategies, ensuring consistency across all channels (website, social media, email marketing, events, partnerships). Analyze marketing performance data, generate insights, and adjust strategies to achieve KPIs. Collaborate closely with Sales, Product, and Customer Service teams to ensure alignment in messaging and objectives. Manage marketing budgets efficiently and report ROI on campaigns. Build and lead a small marketing team, providing guidance, mentorship, and performance evaluation. Explore and implement new tools or channels to improve marketing efficiency and engagement. Support employer branding and community engagement initiatives such as webinars, HR events, or industry talks.

Negotiation

Featured Job

Head of Lead Generation

Ho Chi Minh - Viet Nam

# 1 VM Backup & Site Recovery Software

• Marketing

Develop and manage the lead generation strategy across various channels such as outbound email, LinkedIn, paid media, and SEO Provide guidance and support to a team of SDRs and lead generation specialists Supervise activities related to list building, segmentation, and outreach using tools like Apollo, Instantly, and Snov.io Improve key performance indicators throughout the sales process, including cost per lead, marketing qualified leads to sales qualified leads, pipeline contribution, and return on investment Work closely with content, paid media, and marketing operations teams to create lead magnets, landing pages, and campaigns Take ownership of CRM-based workflows and the handoff processes to the Sales team (Odoo), ensuring both the quality and quantity of leads Develop outreach playbooks, conduct A/B tests, and explore new channels for lead generation Provide regular reports on pipeline health and progress towards growth targets to the leadership team Contribute to revenue growth and market expansion efforts

Negotiation

Digital Marketing Specialist - UA Marketing

Ho Chi Minh - Viet Nam

Product company

• Marketing
• Non-tech

Creating monthly/quarterly UA plans for a mobile app. Managing and analyzing various UA channels to optimize Return on Advertising Spend (ROAS) and achieve revenue and profit Key Performance Indicators (KPIs). Assessing and predicting product performance as part of monthly/quarterly UA plans for the mobile app. Analyzing and optimizing App Store Optimization (ASO) on both iOS and Android platforms. Collaborating with the product and creative teams to create high-quality ads (videos, banners, playable ads), conducting tests on ad variations, and making iterations based on performance data. Coordinating with the product owner and game designer to analyze in-app behavior in order to enhance product retention and optimize monetization strategy. Conducting market research for creative ideation and product improvement, and staying informed about market trends, competitor activities, and emerging UA opportunities. Working closely with representatives from various Ads Networks (such as Google, Apple, Facebook, Tiktok, Applovin) to plan and optimize campaigns.

Negotiation