Brand Marketing Lead

ABOUT CLIENT

Our client is a software company focused in blockchain-technology based in Vietnam

JOB DESCRIPTION

Strategy and Vision:
Create a strategic plan in line with business objectives and target audience
Establish brand positioning, value proposition, and messaging framework
Develop a long-term vision and plan for the brand
 
Identity and Guidelines:
Supervise the visual identity of the brand and establish a unified style guide
Ensure uniform brand application across marketing and communications
 
Integrated Marketing and Campaigns:
Direct the development and implementation of multi-channel marketing campaigns
Coordinate the creation of compelling content to represent the brand
 
Team Management and Collaboration:
Head and guide a high-performing brand marketing team
Collaborate with different departments to ensure brand consistency and alignment

JOB REQUIREMENT

4-7 years of experience in brand strategy, marketing, and management required (in-house and/ or agency settings).
Demonstrated success in leading brand development for consumer products and services
Exceptional strategic and creative thinking abilities to communicate complex concepts through brand narratives
Strong communication, collaboration, and leadership skills for executive-level work
Proficiency in data analysis and use of metrics for brand and marketing decisions
Experience in building, leading, and motivating cross-functional teams
Excellent English proficiency

WHAT'S ON OFFER

Salary review twice a year
Full salary during probation
Additional 13th-month salary and performance bonuses
Comprehensive insurance coverage as per Vietnam Labor Law
Premium healthcare insurance benefits
12 days of annual leave plus extra leave options
Benefits for transportation, meals, and team-building activities
Provided with necessary work equipment
Company trips and team-building events annually
Opportunities for career development and training
Supportive and pleasant work environment
Standard 8-hour workday, Monday to Friday
Stocked pantry with food and drinks
Additional surprise benefits

CONTACT

PEGASI – IT Recruitment Consultancy | Email: recruit@pegasi.com.vn | Tel: +84 28 3622 8666
We are PEGASI – IT Recruitment Consultancy in Vietnam. If you are looking for new opportunity for your career path, kindly visit our website www.pegasi.com.vn for your reference. Thank you!

Job Summary

Company Type:

Product

Technical Skills:

Non-tech

Location:

Ho Chi Minh - Viet Nam

Working Policy:

Onsite

Job ID:

J01666

Status:

Close

Related Job:

Lead Software Engineer (Distributed Computing)

Ho Chi Minh - Viet Nam


Product

  • Python
  • Backend
  • Data Engineering
  • Spark
  • AI

Convert business goals into technical solutions. Lead research and development efforts to explore innovative methods and propose technical resolutions. Oversee the creation and advancement of an AI-powered software framework to expedite the modernization of complex analytical applications. Take charge of pivotal architectural choices for converting outdated computational tools into scalable cloud-native solutions. Establish technical pathways, engineering benchmarks, and modernization methodologies for AI-assisted software enhancement. Provide guidance on the utilization of AI tools, LLMs, and emerging AI engineering tactics to automate software evaluation, code transformation, validation, and enhancement. Lead technical inquiries into restructuring, decomposition, or re-implementation of existing software systems to effectively function in distributed environments. Collaborate with distributed computing specialists to devise target architectures using Spark-based execution models for extensive data processing. Construct and manage the development of reusable transformation pipelines, automation tools, and engineering frameworks facilitating large-scale software modernization. Develop validation strategies, quality frameworks, and technical evaluation processes to ensure maintained functionality and reproducibility of transformed systems. Influence architectural decisions regarding scalability, maintenance, performance, infrastructure efficiency, and long-term platform progression. Mentor senior and mid-level engineers, evaluate technical designs, and enhance the team's engineering proficiency. Collaborate with domain experts to comprehend application necessities and translate them into scalable, feasible technical outcomes. Prototype and assess new AI-assisted engineering measures to improve transformation velocity, engineering productivity, and software quality. Contribute to the organization's lasting strategy for AI-driven software modernization, distributed computing, and engineering automation.

Negotiation

View details

Manager, Tech Academy

Ho Chi Minh - Viet Nam


Product

  • Management
  • Project Management
  • Training

Working with the leadership team to create and execute the strategy for the Tech Academy Overseeing the day-to-day operations of the Tech Academy and making decisions on training for colleagues Partnering with the Global Tech Academy to establish a competency model for delivery teams company-wide Managing a team focused on delivering customer-centric initiatives Collaborating across regions and upholding professional and ethical behaviors Working with workforce, talent acquisition, and engineering leaders to establish and uphold high-quality emerging talent programs Designing and managing training programs and curriculum that align with customer needs Cultivating an outcome-driven culture within emerging talent programs and beyond Supporting the execution of Innovation Projects to address customers' pain points identified by the organization.

Negotiation

View details

AI Transformation Lead

Ho Chi Minh - Viet Nam


Outsource

  • AI

Develop a 3-year AI transformation roadmap aligned with business goals in IT outsourcing, product development, and ODC services. Prioritize highest-impact AI use cases in the organization using a build-vs-buy-vs-partner framework. Establish AI governance for model selection, cost management, data privacy, IP protection, and ethical AI guidelines. Implement AI-assisted development workflows for 1,000+ engineers, including AI code generation, review, automated testing, and AI-powered debugging. Drive adoption of AI orchestration platforms to automate repetitive engineering tasks. Create internal AI skills/training programs and a culture of continuous AI experimentation. Measure and report on productivity gains, quality improvements, and time-to-market acceleration from AI adoption. Collaborate with product teams to define AI features for various products. Lead the development of AI Copilots, intelligent assistants, and autonomous agents embedded within products. Guide the architecture of an Ontology-Based AI ERP/MES Platform, including Knowledge Graphs, GraphRAG, and Multi-Agent Systems. Identify new AI-powered product opportunities in logistics, manufacturing, and supply chain to create new revenue streams. Advocate for AI internally, communicate the vision, celebrate wins, and address concerns across all levels. Partner with HR to define new AI-focused roles and refine hiring criteria. Collaborate with ODC/Client Delivery teams to package and sell AI capabilities to existing and new clients. Represent the company externally in conferences, thought leadership, and talent branding to position the company as an AI leader in the IT services industry.

Negotiation

View details