Brand Marketing Lead

ABOUT CLIENT

Our client is a software company focused in blockchain-technology based in Vietnam

JOB DESCRIPTION

Strategy and Vision:
Create a strategic plan in line with business objectives and target audience
Establish brand positioning, value proposition, and messaging framework
Develop a long-term vision and plan for the brand
 
Identity and Guidelines:
Supervise the visual identity of the brand and establish a unified style guide
Ensure uniform brand application across marketing and communications
 
Integrated Marketing and Campaigns:
Direct the development and implementation of multi-channel marketing campaigns
Coordinate the creation of compelling content to represent the brand
 
Team Management and Collaboration:
Head and guide a high-performing brand marketing team
Collaborate with different departments to ensure brand consistency and alignment

JOB REQUIREMENT

4-7 years of experience in brand strategy, marketing, and management required (in-house and/ or agency settings).
Demonstrated success in leading brand development for consumer products and services
Exceptional strategic and creative thinking abilities to communicate complex concepts through brand narratives
Strong communication, collaboration, and leadership skills for executive-level work
Proficiency in data analysis and use of metrics for brand and marketing decisions
Experience in building, leading, and motivating cross-functional teams
Excellent English proficiency

WHAT'S ON OFFER

Salary review twice a year
Full salary during probation
Additional 13th-month salary and performance bonuses
Comprehensive insurance coverage as per Vietnam Labor Law
Premium healthcare insurance benefits
12 days of annual leave plus extra leave options
Benefits for transportation, meals, and team-building activities
Provided with necessary work equipment
Company trips and team-building events annually
Opportunities for career development and training
Supportive and pleasant work environment
Standard 8-hour workday, Monday to Friday
Stocked pantry with food and drinks
Additional surprise benefits

CONTACT

PEGASI – IT Recruitment Consultancy | Email: recruit@pegasi.com.vn | Tel: +84 28 3622 8666
We are PEGASI – IT Recruitment Consultancy in Vietnam. If you are looking for new opportunity for your career path, kindly visit our website www.pegasi.com.vn for your reference. Thank you!

Job Summary

Company Type:

Product

Technical Skills:

Non-tech

Location:

Ho Chi Minh - Viet Nam

Working Policy:

Onsite

Job ID:

J01666

Status:

Close

Related Job:

AI Transformation Lead

Ho Chi Minh - Viet Nam

Outsource

  • AI

Develop a 3-year AI transformation roadmap aligned with business goals in IT outsourcing, product development, and ODC services. Prioritize highest-impact AI use cases in the organization using a build-vs-buy-vs-partner framework. Establish AI governance for model selection, cost management, data privacy, IP protection, and ethical AI guidelines. Implement AI-assisted development workflows for 1,000+ engineers, including AI code generation, review, automated testing, and AI-powered debugging. Drive adoption of AI orchestration platforms to automate repetitive engineering tasks. Create internal AI skills/training programs and a culture of continuous AI experimentation. Measure and report on productivity gains, quality improvements, and time-to-market acceleration from AI adoption. Collaborate with product teams to define AI features for various products. Lead the development of AI Copilots, intelligent assistants, and autonomous agents embedded within products. Guide the architecture of an Ontology-Based AI ERP/MES Platform, including Knowledge Graphs, GraphRAG, and Multi-Agent Systems. Identify new AI-powered product opportunities in logistics, manufacturing, and supply chain to create new revenue streams. Advocate for AI internally, communicate the vision, celebrate wins, and address concerns across all levels. Partner with HR to define new AI-focused roles and refine hiring criteria. Collaborate with ODC/Client Delivery teams to package and sell AI capabilities to existing and new clients. Represent the company externally in conferences, thought leadership, and talent branding to position the company as an AI leader in the IT services industry.

Negotiation

View details

Head of Engineering - Marketing Technology

Ho Chi Minh - Viet Nam

Product

  • Management

Develop an integrated roadmap for strategic execution based on the organization's strategic aspirations and lead the implementation process from planning to delivery. Manage multiple engineering teams throughout the organization to achieve desired outcomes, hence having knowledge of the organization's specific areas of operation is an advantage. Collaborate closely with business teams and product owners to verify requirements before and after delivery through showcases and post-production monitoring. Take responsibility for both the development and operation of applications in production, providing active operational support and establishing a clear support model with a focus on site reliability engineering. Direct and oversee the implementation of cybersecurity updates, including keeping software versions current and patching infrastructure regularly. Oversee investment allocation across the organization to maintain alignment, ensure effective spending, and offer insights on the effectiveness and prioritization of investments. Integrate engineering excellence with domain expertise in marketing while pursuing strategic technology objectives.

Negotiation

View details

Senior Tech Lead (Shop 6.0)

Ho Chi Minh - Viet Nam

Outsource

  • Backend
  • Frontend
  • Azure

Take on overall technical and organizational responsibility for delivering Shop 6.0 across frontend, backend, and infrastructure Plan delivery scope, milestones, and releases, and coordinate the work of parallel workstreams (frontend, backend, DevOps, QA) Make and facilitate key architectural decisions together with the senior engineers, particularly around microservices, APIs, and cloud-native implementation on Azure Identify and manage risks related to integration (especially the ERP Cloud connection), scalability, and technical dependencies Serve as the central point of contact for stakeholders on scope, prioritization, and timelines Ensure code quality through reviews, mentoring, and clear standards, including a pull request process with mandatory checks and senior/lead review Ensure transparency on progress, risks, and decisions towards the team and management

Negotiation

View details