Brand Marketing Specialist


Brand Strategy & Vision:
Develop a brand strategy aligned with business objectives and target audience
Define the brand positioning, value proposition, and messaging framework
Craft a long-term brand vision and roadmap
Brand Identity & Guidelines:
Oversee the brand's visual identity and establish a cohesive style guide
Ensure consistent brand application across all marketing and communications
Integrated Marketing & Campaigns:
Lead the development and execution of cross-channel marketing campaigns
Coordinate the creation of compelling content to bring the brand to life
Team Management & Collaboration:
Lead and mentor a high-performing brand marketing team
Collaborate cross-functionally to ensure brand alignment


5-7 years of experience in brand strategy, marketing, and management (in-house and/or agency)
Proven track record of leading successful brand development and transformations for user-facing products and services
Exceptional strategic and creative thinking skills to translate complex concepts into impactful brand narratives
Strong executive-level communication, collaboration, and leadership abilities
Expertise in data analysis and using metrics to drive brand and marketing decisions
Experience in building, leading, and inspiring high-performing, cross-functional marketing teams
Passion and interest in the Web3 industry
Excellent English proficiency
Preferred Qualifications:
Previous experience as a senior brand executive at a leading startup or established brand
Familiarity with emerging technologies and digital trends


Semiannual performance-salary review.
100% official salary during the probation period.
13th-month salary & bonus (Token Bonus/ Investment Allocation)
Full-paid compulsory insurance according to Vietnam Labor Law
Premium Healthcare Insurance
12 days annual leave & other leaves, as below:
Birthday Leave: Enjoy 1 day of paid leave to celebrate your birthday with loved ones.
Charity Leave: Contribute to charitable organizations with 2 days of paid leave per year for volunteer work.
Well-being Leave: you have 2 days of paid leave to prioritize your physical, mental, and emotional health
Allowances for transportation, lunch, coffee, and team-bonding
Provision of Macs/Laptops and other necessary work equipment
Yearly company trips and team-bonding activities
Unlimited potential for career growth; budget for training and self-development
Fantastic working environment with friendly and talented colleagues
Working hours: 8 hours x 5 days/week (Monday to Friday) with flexible working hours
A pantry is full of tasty food & beverages.
Other benefits will surprise you


PEGASI – IT Recruitment Consultancy | Email: | Tel: +84 28 3622 8666
We are PEGASI – IT Recruitment Consultancy in Vietnam. If you are looking for new opportunity for your career path, kindly visit our website for your reference. Thank you!

Job Summary

Company Type:

Crypto-focused software, Blockchain

Technical Skills:



Ho Chi Minh - Viet Nam



Job ID: