Digital Marketing Specialist - UA Marketing

Creating monthly/quarterly UA plans for a mobile app.

Managing and analyzing various UA channels to optimize Return on Advertising Spend (ROAS) and achieve revenue and profit Key Performance Indicators (KPIs).

Assessing and predicting product performance as part of monthly/quarterly UA plans for the mobile app.

Analyzing and optimizing App Store Optimization (ASO) on both iOS and Android platforms.

Collaborating with the product and creative teams to create high-quality ads (videos, banners, playable ads), conducting tests on ad variations, and making iterations based on performance data.

Coordinating with the product owner and game designer to analyze in-app behavior in order to enhance product retention and optimize monetization strategy.

Conducting market research for creative ideation and product improvement, and staying informed about market trends, competitor activities, and emerging UA opportunities.

Working closely with representatives from various Ads Networks (such as Google, Apple, Facebook, Tiktok, Applovin) to plan and optimize campaigns.

Previous experience in cross border selling, game, or app is preferred

Familiarity with platforms such as Firebase, MMP, and BI Tool is a plus

Strong proficiency in English communication

Data-driven and analytical thinking skills

Positive attitude, growth mindset, and self-motivated attitude

Regular performance reviews twice a year.

Full salary during probation period.

Monthly lunch allowance provided.

Various bonuses offered including bi-annual performance bonuses, 13th-month salary, and holiday bonuses.

Ample opportunities for professional development with a clear path for advancement and support for training and courses.

Modern and supportive work environment with scenic city views.

Emphasis on sharing culture and access to latest technologies, as well as a supportive team.

Employee-focused culture with well-equipped workstations, afternoon snacks, nap area, and a pantry filled with snacks and drinks, entertainment zone, and library.

Comprehensive benefits such as premium health check package, regular team building activities, and company trips.

PEGASI – IT Recruitment Consultancy | Email: recruit@pegasi.com.vn | Tel: +84 28 3622 8666