Digital Marketing Specialist - UA Marketing

ABOUT CLIENT

Our client is a leading tech company specializing in artificial intelligence solutions

JOB DESCRIPTION

Creating monthly/quarterly UA plans for a mobile app.
Managing and analyzing various UA channels to optimize Return on Advertising Spend (ROAS) and achieve revenue and profit Key Performance Indicators (KPIs).
Assessing and predicting product performance as part of monthly/quarterly UA plans for the mobile app.
Analyzing and optimizing App Store Optimization (ASO) on both iOS and Android platforms.
Collaborating with the product and creative teams to create high-quality ads (videos, banners, playable ads), conducting tests on ad variations, and making iterations based on performance data.
Coordinating with the product owner and game designer to analyze in-app behavior in order to enhance product retention and optimize monetization strategy.
Conducting market research for creative ideation and product improvement, and staying informed about market trends, competitor activities, and emerging UA opportunities.
Working closely with representatives from various Ads Networks (such as Google, Apple, Facebook, Tiktok, Applovin) to plan and optimize campaigns.

JOB REQUIREMENT

Previous experience in cross border selling, game, or app is preferred
Familiarity with platforms such as Firebase, MMP, and BI Tool is a plus
Strong proficiency in English communication
Data-driven and analytical thinking skills
Positive attitude, growth mindset, and self-motivated attitude

WHAT'S ON OFFER

Regular performance reviews twice a year.
Full salary during probation period.
Monthly lunch allowance provided.
Various bonuses offered including bi-annual performance bonuses, 13th-month salary, and holiday bonuses.
Ample opportunities for professional development with a clear path for advancement and support for training and courses.
Modern and supportive work environment with scenic city views.
Emphasis on sharing culture and access to latest technologies, as well as a supportive team.
Employee-focused culture with well-equipped workstations, afternoon snacks, nap area, and a pantry filled with snacks and drinks, entertainment zone, and library.
Comprehensive benefits such as premium health check package, regular team building activities, and company trips.

CONTACT

PEGASI – IT Recruitment Consultancy | Email: recruit@pegasi.com.vn | Tel: +84 28 3622 8666
We are PEGASI – IT Recruitment Consultancy in Vietnam. If you are looking for new opportunity for your career path, kindly visit our website www.pegasi.com.vn for your reference. Thank you!

Job Summary

Company Type:

Product company

Technical Skills:

Marketing, Non-tech

Location:

Ho Chi Minh - Viet Nam

Salary:

Negotiation

Job ID:

J01843

Status:

Close

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