Digital Marketing Specialist - UA Marketing

ABOUT CLIENT

Our client is a leading tech company specializing in artificial intelligence solutions

JOB DESCRIPTION

Creating monthly/quarterly UA plans for a mobile app.
Managing and analyzing various UA channels to optimize Return on Advertising Spend (ROAS) and achieve revenue and profit Key Performance Indicators (KPIs).
Assessing and predicting product performance as part of monthly/quarterly UA plans for the mobile app.
Analyzing and optimizing App Store Optimization (ASO) on both iOS and Android platforms.
Collaborating with the product and creative teams to create high-quality ads (videos, banners, playable ads), conducting tests on ad variations, and making iterations based on performance data.
Coordinating with the product owner and game designer to analyze in-app behavior in order to enhance product retention and optimize monetization strategy.
Conducting market research for creative ideation and product improvement, and staying informed about market trends, competitor activities, and emerging UA opportunities.
Working closely with representatives from various Ads Networks (such as Google, Apple, Facebook, Tiktok, Applovin) to plan and optimize campaigns.

JOB REQUIREMENT

Previous experience in cross border selling, game, or app is preferred
Familiarity with platforms such as Firebase, MMP, and BI Tool is a plus
Strong proficiency in English communication
Data-driven and analytical thinking skills
Positive attitude, growth mindset, and self-motivated attitude

WHAT'S ON OFFER

Regular performance reviews twice a year.
Full salary during probation period.
Monthly lunch allowance provided.
Various bonuses offered including bi-annual performance bonuses, 13th-month salary, and holiday bonuses.
Ample opportunities for professional development with a clear path for advancement and support for training and courses.
Modern and supportive work environment with scenic city views.
Emphasis on sharing culture and access to latest technologies, as well as a supportive team.
Employee-focused culture with well-equipped workstations, afternoon snacks, nap area, and a pantry filled with snacks and drinks, entertainment zone, and library.
Comprehensive benefits such as premium health check package, regular team building activities, and company trips.

CONTACT

PEGASI – IT Recruitment Consultancy | Email: recruit@pegasi.com.vn | Tel: +84 28 3622 8666
We are PEGASI – IT Recruitment Consultancy in Vietnam. If you are looking for new opportunity for your career path, kindly visit our website www.pegasi.com.vn for your reference. Thank you!

Job Summary

Company Type:

Product

Technical Skills:

Marketing, Non-tech

Location:

Ho Chi Minh - Viet Nam

Working Policy:

Onsite

Salary:

Negotiation

Job ID:

J01843

Status:

Close

Related Job:

Marketing Lead/ Lead UA

Ha Noi - Viet Nam

Product

  • Marketing

Taking ownership of the marketing P&L for the game portfolio (IAA & IAP) Developing tailored UA strategies for each monetization model Identifying market opportunities, target audiences, and scaling roadmaps Planning, executing, and optimizing UA campaigns across various platforms Managing UA budgets and ensuring optimal ROI Optimizing key metrics and ensuring strong UA performance Planning and leading creative strategy Collaborating with production teams to build efficient creative pipelines Optimizing store listings through A/B testing and scaling creative production Demonstrating proficiency in campaign tracking tools, analyzing data, and making timely optimizations to improve CPI, ROAS, and LTV Advising stakeholders on data-driven decision making Collaborating with Product teams to optimize ad frequency, ad placement, pricing, offers, and in-game economy Ensuring alignment between UA and monetization to maximize LTV Analyzing markets, trends, competitors, and industry benchmarks Conducting market research reports Allocating resources, establishing KPIs, and managing team performance Training, mentoring, and developing the team Building a culture that is data-driven, testing-first, and ownership-focused

Negotiation

View details

Senior Planning Specialist

Ha Noi - Viet Nam

Product

  • Non-tech

Develop short-term, midterm, and long-term business plans aligned with organizational strategy Analyze financial data, revenue, cost structures, and operational KPIs to propose optimization solutions Monitor plan execution and prepare regular performance reports for management Assist in preparing budgets and tracking expenses Collaborate with other departments to gather information and align plans Conduct market research, competitor analysis, and identify growth opportunities Suggest improvements in planning and reporting processes Identify and report risks or issues that may affect planning

Negotiation

View details

Sales Executive (B2B)

Ha Noi - Viet Nam

Product

  • Sale
  • Non-tech

Reach out to potential clients in hospitals, clinics, and corporate settings to advocate for our laboratory testing services Devise and execute sales strategies to surpass revenue objectives Meet monthly, quarterly, and yearly sales targets Engage in negotiations and secure agreements with clients Stay updated on industry developments and competitive actions to adapt strategies Coordinate with internal teams on specific initiatives Produce client reports and sales predictions for management purposes

Negotiation

View details