Head of Lead Generation

ABOUT CLIENT

Our client is a leading provider of data protection and site recovery solutions for virtualized environments

JOB DESCRIPTION

Develop and manage the lead generation strategy across various channels such as outbound email, LinkedIn, paid media, and SEO
Provide guidance and support to a team of SDRs and lead generation specialists
Supervise activities related to list building, segmentation, and outreach using tools like Apollo, Instantly, and Snov.io
Improve key performance indicators throughout the sales process, including cost per lead, marketing qualified leads to sales qualified leads, pipeline contribution, and return on investment
Work closely with content, paid media, and marketing operations teams to create lead magnets, landing pages, and campaigns
Take ownership of CRM-based workflows and the handoff processes to the Sales team (Odoo), ensuring both the quality and quantity of leads
Develop outreach playbooks, conduct A/B tests, and explore new channels for lead generation
Provide regular reports on pipeline health and progress towards growth targets to the leadership team
Contribute to revenue growth and market expansion efforts

JOB REQUIREMENT

More than 5 years of B2B SaaS lead generation experience, including at least 2 years in a leadership or strategy role
Proven track record in managing outbound and inbound lead programs
Proficiency in using tools such as HubSpot/Odoo, Apollo, Snov.io, Instantly, LinkedIn Ads, and Google Ads
Excellent English communication and copywriting skills
Strong analytical skills with expertise in lead funnels, KPIs, and ROI modeling
Experience collaborating with remote global teams
Experience in backup, disaster recovery, or cybersecurity industry
Knowledge of partner marketing or channel lead generation
G2/Capterra campaign management
Previous success in scaling lead generation in fast-growing startups

WHAT'S ON OFFER

Flexible office hours: 6 AM to 10 PM
13-month and performance bonuses
Full salary during probation
Private health care coverage
Premium health check-ups
Cash or voucher gifts for special occasions
15-18 annual leave days, 5 sick days, and extra leave options
Team building activities
Free and unlimited snacks, tea, and coffee.

CONTACT

PEGASI – IT Recruitment Consultancy | Email: recruit@pegasi.com.vn | Tel: +84 28 3622 8666
We are PEGASI – IT Recruitment Consultancy in Vietnam. If you are looking for new opportunity for your career path, kindly visit our website www.pegasi.com.vn for your reference. Thank you!

Job Summary

Company Type:

Product

Technical Skills:

Marketing

Location:

Ho Chi Minh - Viet Nam

Working Policy:

Hybrid

Job ID:

J01863

Status:

Close

Related Job:

Head of Insights and Analytics

Ho Chi Minh - Viet Nam


Product

  • Data Analyst

This position serves as a partner to the Executive Leadership, overseeing the measurement, interpretation, and optimization of Service Centre performance. Acts as a trusted advisor to the Executive Leadership Team, shaping how business performance is measured, monitored, and improved across the Service Centre. Manages a central Insights & Analytics team responsible for enterprise performance reporting and decision support. Develops and enhances a performance management framework, including KPIs, scorecards, dashboards, executive reporting, and insight generation. Transforms complex operational, technology, workforce, customer, and delivery data into clear, actionable insights. Provides analysis and recommendations on productivity, capacity, service performance, operational risk, and business outcomes. Develops performance narratives that support senior stakeholder discussions and inform enterprise-wide planning and decision-making. Promotes a culture of evidence-based decision-making and performance accountability across the Service Centre. Provides strategic oversight, governance, and leadership across multiple analytics teams delivering services to the broader organization. Offers senior leadership and oversight of analytics teams delivering business-critical data and analytics solutions through business-aligned delivery backlogs. Ensures analytics delivery is effectively governed, strategically aligned, outcome-focused, and consistent with enterprise data and analytics standards. Establishes and embeds best practices, operating models, and governance frameworks to drive delivery excellence and consistency across teams. Builds organizational capability through coaching, mentoring, succession planning, and talent development. Drives the maturity of analytics practices, tools, and methodologies to enhance efficiency, quality, and business impact. Fosters a high-performance culture that encourages innovation, collaboration, continuous improvement, and data-driven problem-solving.

Negotiation

View details

AI Transformation Lead

Ho Chi Minh - Viet Nam


Outsource

  • AI

Develop a 3-year AI transformation roadmap aligned with business goals in IT outsourcing, product development, and ODC services. Prioritize highest-impact AI use cases in the organization using a build-vs-buy-vs-partner framework. Establish AI governance for model selection, cost management, data privacy, IP protection, and ethical AI guidelines. Implement AI-assisted development workflows for 1,000+ engineers, including AI code generation, review, automated testing, and AI-powered debugging. Drive adoption of AI orchestration platforms to automate repetitive engineering tasks. Create internal AI skills/training programs and a culture of continuous AI experimentation. Measure and report on productivity gains, quality improvements, and time-to-market acceleration from AI adoption. Collaborate with product teams to define AI features for various products. Lead the development of AI Copilots, intelligent assistants, and autonomous agents embedded within products. Guide the architecture of an Ontology-Based AI ERP/MES Platform, including Knowledge Graphs, GraphRAG, and Multi-Agent Systems. Identify new AI-powered product opportunities in logistics, manufacturing, and supply chain to create new revenue streams. Advocate for AI internally, communicate the vision, celebrate wins, and address concerns across all levels. Partner with HR to define new AI-focused roles and refine hiring criteria. Collaborate with ODC/Client Delivery teams to package and sell AI capabilities to existing and new clients. Represent the company externally in conferences, thought leadership, and talent branding to position the company as an AI leader in the IT services industry.

Negotiation

View details

Head of Engineering - Marketing Technology

Ho Chi Minh - Viet Nam


Product

  • Management

Develop an integrated roadmap for strategic execution based on the organization's strategic aspirations and lead the implementation process from planning to delivery. Manage multiple engineering teams throughout the organization to achieve desired outcomes, hence having knowledge of the organization's specific areas of operation is an advantage. Collaborate closely with business teams and product owners to verify requirements before and after delivery through showcases and post-production monitoring. Take responsibility for both the development and operation of applications in production, providing active operational support and establishing a clear support model with a focus on site reliability engineering. Direct and oversee the implementation of cybersecurity updates, including keeping software versions current and patching infrastructure regularly. Oversee investment allocation across the organization to maintain alignment, ensure effective spending, and offer insights on the effectiveness and prioritization of investments. Integrate engineering excellence with domain expertise in marketing while pursuing strategic technology objectives.

Negotiation

View details