Head of Lead Generation

Develop and manage the lead generation strategy across various channels such as outbound email, LinkedIn, paid media, and SEO

Provide guidance and support to a team of SDRs and lead generation specialists

Supervise activities related to list building, segmentation, and outreach using tools like Apollo, Instantly, and Snov.io

Improve key performance indicators throughout the sales process, including cost per lead, marketing qualified leads to sales qualified leads, pipeline contribution, and return on investment

Work closely with content, paid media, and marketing operations teams to create lead magnets, landing pages, and campaigns

Take ownership of CRM-based workflows and the handoff processes to the Sales team (Odoo), ensuring both the quality and quantity of leads

Develop outreach playbooks, conduct A/B tests, and explore new channels for lead generation

Provide regular reports on pipeline health and progress towards growth targets to the leadership team

Contribute to revenue growth and market expansion efforts

More than 5 years of B2B SaaS lead generation experience, including at least 2 years in a leadership or strategy role

Proven track record in managing outbound and inbound lead programs

Proficiency in using tools such as HubSpot/Odoo, Apollo, Snov.io, Instantly, LinkedIn Ads, and Google Ads

Excellent English communication and copywriting skills

Strong analytical skills with expertise in lead funnels, KPIs, and ROI modeling

Experience collaborating with remote global teams

Experience in backup, disaster recovery, or cybersecurity industry

Knowledge of partner marketing or channel lead generation

G2/Capterra campaign management

Previous success in scaling lead generation in fast-growing startups

Flexible office hours: 6 AM to 10 PM

13-month and performance bonuses

Full salary during probation

Private health care coverage

Premium health check-ups

Cash or voucher gifts for special occasions

15-18 annual leave days, 5 sick days, and extra leave options

Team building activities

Free and unlimited snacks, tea, and coffee.

PEGASI – IT Recruitment Consultancy | Email: recruit@pegasi.com.vn | Tel: +84 28 3622 8666