Head of Lead Generation

ABOUT CLIENT

Our client is a leading provider of data protection and site recovery solutions for virtualized environments

JOB DESCRIPTION

Develop and manage the lead generation strategy across various channels such as outbound email, LinkedIn, paid media, and SEO
Provide guidance and support to a team of SDRs and lead generation specialists
Supervise activities related to list building, segmentation, and outreach using tools like Apollo, Instantly, and Snov.io
Improve key performance indicators throughout the sales process, including cost per lead, marketing qualified leads to sales qualified leads, pipeline contribution, and return on investment
Work closely with content, paid media, and marketing operations teams to create lead magnets, landing pages, and campaigns
Take ownership of CRM-based workflows and the handoff processes to the Sales team (Odoo), ensuring both the quality and quantity of leads
Develop outreach playbooks, conduct A/B tests, and explore new channels for lead generation
Provide regular reports on pipeline health and progress towards growth targets to the leadership team
Contribute to revenue growth and market expansion efforts

JOB REQUIREMENT

More than 5 years of B2B SaaS lead generation experience, including at least 2 years in a leadership or strategy role
Proven track record in managing outbound and inbound lead programs
Proficiency in using tools such as HubSpot/Odoo, Apollo, Snov.io, Instantly, LinkedIn Ads, and Google Ads
Excellent English communication and copywriting skills
Strong analytical skills with expertise in lead funnels, KPIs, and ROI modeling
Experience collaborating with remote global teams
Experience in backup, disaster recovery, or cybersecurity industry
Knowledge of partner marketing or channel lead generation
G2/Capterra campaign management
Previous success in scaling lead generation in fast-growing startups

WHAT'S ON OFFER

Flexible office hours: 6 AM to 10 PM
13-month and performance bonuses
Full salary during probation
Private health care coverage
Premium health check-ups
Cash or voucher gifts for special occasions
15-18 annual leave days, 5 sick days, and extra leave options
Team building activities
Free and unlimited snacks, tea, and coffee.

CONTACT

PEGASI – IT Recruitment Consultancy | Email: recruit@pegasi.com.vn | Tel: +84 28 3622 8666
We are PEGASI – IT Recruitment Consultancy in Vietnam. If you are looking for new opportunity for your career path, kindly visit our website www.pegasi.com.vn for your reference. Thank you!

Job Summary

Company Type:

Product

Technical Skills:

Marketing

Location:

Ho Chi Minh - Viet Nam

Working Policy:

Hybrid

Salary:

Negotiation

Job ID:

J01863

Status:

Close

Related Job:

Head of Delivery

Ho Chi Minh - Viet Nam

Outsource

  • Project Management

Manage overall project portfolio in Vietnam, ensuring all Service Level Agreements and Key Performance Indicators meet or exceed global standards. Take full responsibility for the delivery budget in Vietnam, optimizing resource usage, managing operational costs, and ensuring target profit margins are met. Work with the CDO and Sales teams to support pre-sales activities and strategize for the scaling of new accounts. Collaborate with leadership in different locations to standardize delivery processes and manage cross-border resource allocation. Lead and develop a team of Delivery Managers and Engineering Directors, fostering a culture of continuous learning, accountability, and technical passion. Serve as the ultimate escalation point for delivery issues in Vietnam, providing decisive leadership to resolve complex client or internal challenges.

Negotiation

View details

Head of Engineering

Ho Chi Minh - Viet Nam

Product

  • Dynamics CRM
  • Dynamics 365 FO
  • Power Platform

Ensure high performance of core system and other Technology Services. Meet business requirements and project requests. Consult and implement new technology to enhance business productivity. Evaluate and expand mass scale deployment for business transformation. Stay updated on tech trends, experiment with new technologies, and engage in internal and external technology communities. Provide leadership, mentorship, and management to team members for their development. Encourage team members to share their opinions and ideas to enhance team performance. Analyze root causes and define areas for process improvement across all functions. Propose and drive solutions to minimize complexities and optimize business operations. Develop creative solutions to complex technical and process problems. Review existing work processes and identify opportunities for continuous efficiency improvements.

Negotiation

View details

Marketing Lead/ Lead UA

Ha Noi - Viet Nam

Product

  • Marketing

Taking ownership of the marketing P&L for the game portfolio (IAA & IAP) Developing tailored UA strategies for each monetization model Identifying market opportunities, target audiences, and scaling roadmaps Planning, executing, and optimizing UA campaigns across various platforms Managing UA budgets and ensuring optimal ROI Optimizing key metrics and ensuring strong UA performance Planning and leading creative strategy Collaborating with production teams to build efficient creative pipelines Optimizing store listings through A/B testing and scaling creative production Demonstrating proficiency in campaign tracking tools, analyzing data, and making timely optimizations to improve CPI, ROAS, and LTV Advising stakeholders on data-driven decision making Collaborating with Product teams to optimize ad frequency, ad placement, pricing, offers, and in-game economy Ensuring alignment between UA and monetization to maximize LTV Analyzing markets, trends, competitors, and industry benchmarks Conducting market research reports Allocating resources, establishing KPIs, and managing team performance Training, mentoring, and developing the team Building a culture that is data-driven, testing-first, and ownership-focused

Negotiation

View details