Head of Marketing

Global Strategy: Define and execute the company's marketing and go-to-market strategy, aligning investments with growth objectives and revenue priorities.

AI-First Marketing: Build and scale a modern, data-driven organization that leverages automation, predictive insights, generative AI, and emerging technologies to enhance decision-making, execution efficiency, and customer engagement.

Revenue Impact: Own marketing's contribution to pipeline generation, product adoption, customer retention, and expansion.

Functional Leadership: Lead Demand Generation, Performance Marketing, Creative & Brand, Community, and Product Marketing to deliver a unified customer journey.

Cross-Functional Collaboration: Partner with Product, Sales, and Customer Success leaders to execute integrated go-to-market strategies for new products, market expansion, and strategic growth opportunities.

Customer-Centric Growth: Combine data, AI capabilities, market intelligence, and experimentation to optimize acquisition, conversion, and lifecycle performance.

Operational Excellence: Establish scalable operating mechanisms, performance measurement frameworks, and analytics capabilities to continuously improve ROI and business impact.

Thought Leadership: Position the company as the leading voice in AI-augmented software testing through category creation, community engagement, and brand-building initiatives.

Over 10 years of marketing experience, with leadership roles in B2B SaaS or technology sectors.

Proven success in devising and implementing go-to-market strategies resulting in pipeline growth, revenue, and customer adoption.

Skilled in leading and expanding cross-functional marketing teams encompassing Demand Generation, Product Marketing, Brand, Community, Partnerships, and Growth Marketing.

Proficient in SaaS business models, Product-Led Growth (PLG), customer lifecycle marketing, and revenue operations.

Demonstrated ability to collaborate effectively with Product, Sales, and Customer Success teams to meet business objectives.

Experience in utilizing AI technologies to enhance marketing performance, customer engagement, and operational efficiency.

Possesses a data-driven mindset with strong analytical, strategic thinking, and decision-making capabilities.

Excellent leadership, communication, and stakeholder management skills in fast-growing, global environments.

Preferable Experience

Financial Reward: Competitive compensation and potential bonuses to meet your financial needs.

Health and Balance: Access to comprehensive health plans, flexible work options, and ample paid time off for a healthy work-life balance.

Legal Compliance: Adherence to local labor laws to ensure employee safety and security.

Work Environment: Access to top-quality equipment, allowances, and excellent facilities.

Inclusion and Engagement: Joining a diverse global team focused on equality, inclusion, and meaningful recognition of all employees.

Career Growth: Professional development opportunities, a culture of trust, and rewards for exceptional performance.

PEGASI – IT Recruitment Consultancy | Email: recruit@pegasi.com.vn | Tel: +84 28 3622 8666