Marketing Lead/ Lead UA

ABOUT CLIENT

Our client is a game development company known for creating immersive gaming experiences

JOB DESCRIPTION

Taking ownership of the marketing P&L for the game portfolio (IAA & IAP)
Developing tailored UA strategies for each monetization model
Identifying market opportunities, target audiences, and scaling roadmaps
Planning, executing, and optimizing UA campaigns across various platforms
Managing UA budgets and ensuring optimal ROI
Optimizing key metrics and ensuring strong UA performance
Planning and leading creative strategy
Collaborating with production teams to build efficient creative pipelines
Optimizing store listings through A/B testing and scaling creative production
Demonstrating proficiency in campaign tracking tools, analyzing data, and making timely optimizations to improve CPI, ROAS, and LTV
Advising stakeholders on data-driven decision making
Collaborating with Product teams to optimize ad frequency, ad placement, pricing, offers, and in-game economy
Ensuring alignment between UA and monetization to maximize LTV
Analyzing markets, trends, competitors, and industry benchmarks
Conducting market research reports
Allocating resources, establishing KPIs, and managing team performance
Training, mentoring, and developing the team
Building a culture that is data-driven, testing-first, and ownership-focused

JOB REQUIREMENT

A minimum of 7 years of experience in UA Marketing, with at least 3 years in a leadership position
Proven track record of successfully scaling mobile games
In-depth understanding of IAP monetization models
Basic understanding of IAA monetization models
Proficiency in paid advertising platforms such as Facebook Ads Manager, Google Ads, Mintegral, AppLovin, Unity, etc.
Experience in managing and leading teams
Proficient in data analytics tools for tracking and evaluating marketing campaign performance
Skilled in market research and competitive intelligence tools
Creative mindset with a strong awareness of market dynamics and gaming industry trends
Ability to work independently with strong analytical thinking and manage multiple campaigns to achieve objectives under tight deadlines
Excellent English communication skills (both speaking and writing)
Experience in scaling products in Tier 1 markets is a strong advantage

WHAT'S ON OFFER

Biannual salary reviews
Provision of work equipment
Healthcare insurance coverage
Inclusion in team building activities and annual company travel
Social insurance and leave benefits as per legal regulations

CONTACT

PEGASI – IT Recruitment Consultancy | Email: recruit@pegasi.com.vn | Tel: +84 28 3622 8666
We are PEGASI – IT Recruitment Consultancy in Vietnam. If you are looking for new opportunity for your career path, kindly visit our website www.pegasi.com.vn for your reference. Thank you!

Job Summary

Company Type:

Product

Technical Skills:

Marketing

Location:

Ha Noi - Viet Nam

Working Policy:

Onsite

Job ID:

J02078

Status:

Close

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