Performance Marketing Specialist
JOB DESCRIPTION
JOB REQUIREMENT
WHAT'S ON OFFER
CONTACT
Job Summary
Company Type:
Blockchain
Technical Skills:
Marketing
Location:
Ho Chi Minh - Viet Nam
Working Policy:
Salary:
Negotiation
Job ID:
J01221
Status:
Close
Related Job:
Marketing Lead/ Lead UA
Ha Noi - Viet Nam
Product
- Marketing
#Position overview The Marketing Lead is responsible for all Growth & User Acquisition activities for the company's mobile game products, encompassing two strategic yet distinct product lines: IAP (idle RPG) & IAA (hybrid casual). This is an end-to-end ownership role spanning market insight → UA strategy → creative → monetization → scaling, with the objective of maximizing ROAS, LTV, and profit at a global scale.# #Key Responsibilities#1. Growth Strategy & Ownership Own marketing P&L for the game portfolio (IAA & IAP) Develop UA strategies tailored to each monetization model Identify market opportunities, target audiences, and scaling roadmaps#2. User Acquisition & Campaign Management Plan, execute, and optimize UA campaigns across platforms: Meta, Google, TikTok, Mintegral, Unity, AppLovin, and others Manage UA budgets and ensure optimal ROI Optimize key metrics and ensure strong UA performance #3. Creative Strategy & ASO Plan and lead creative strategy Collaborate with production teams to build efficient creative pipelines Optimize store listings (icons, screenshots, videos, keywords) Execute A/B testing initiatives Develop winning formulas and scale creative production#4. Data Analytics & Performance Optimization Demonstrate proficiency in campaign tracking tools (AppsFlyer, Google Analytics, Tableau, etc.), analyze data, and make timely optimizations to improve CPI, ROAS, and LTV; Advise stakeholders on data-driven decision making#5. Monetization Alignment (IAA & IAP) Collaborate with Product teams to optimize ad frequency, ad placement, ARPDAU, pricing, offers, and in-game economy Ensure alignment between UA and monetization to maximize LTV 6. Market & Competitor Intelligence Analyze markets, trends, competitors, and industry benchmarks Conduct market research reports#7. Build and Lead the Marketing Team Allocate resources, establish KPIs, and manage performance Train, mentor, and develop the team Build a culture that is data-driven, testing-first, and ownership-focused
Negotiation
View detailsSenior Planning Specialist
Ha Noi - Viet Nam
Product
- Non-tech
Develop short-term, midterm, and long-term business plans aligned with organizational strategy Analyze financial data, revenue, cost structures, and operational KPIs to propose optimization solutions Monitor plan execution and prepare regular performance reports for management Assist in preparing budgets and tracking expenses Collaborate with other departments to gather information and align plans Conduct market research, competitor analysis, and identify growth opportunities Suggest improvements in planning and reporting processes Identify and report risks or issues that may affect planning
Negotiation
View detailsMarketing Expert
Ha Noi - Viet Nam
Product
- Marketing
- Non-tech
Forge and put into effect comprehensive marketing plans that are in sync with business targets. Strategize and supervise marketing endeavours spanning digital and traditional platforms. Supervise brand positioning, messaging, and content strategies. Undertake market research and analyze competitors to spot growth possibilities. Track campaign progress and fine-tune strategies based on performance indicators and data-driven insights. Cooperate with Sales, Performance, and Creative departments to guarantee harmony and efficacy. Handle marketing budgets and ensure economical spending. Put forward fresh marketing projects to enrich brand recognition and market presence.