Product Marketing Lead

ABOUT CLIENT

Our client is a software company focused in blockchain-technology based in Vietnam

JOB DESCRIPTION

Formulate and implement successful go-to-market strategies for our Web3 products to boost user acquisition and retention.
Spearhead and implement diverse marketing campaigns across multiple channels to enhance brand visibility and product uptake.
Use data analysis to enhance marketing effectiveness, employing A/B testing and user segmentation.
Work closely with various teams to ensure marketing initiatives align with overall business goals.
Guide and nurture team members to cultivate a high-performing and creative marketing team.

JOB REQUIREMENT

Extensive experience in product marketing within the tech industry, with a minimum of 5 years.
Proficiency in data analytics, A/B testing, and using data to improve marketing strategies.
Strong strategic thinking and problem-solving abilities to expand product reach and market presence.
Exceptional written and verbal communication skills, including the ability to work with teams and convey complex concepts.
Interest and comprehension of Web3, blockchain, and DeFi.
Capability to lead and motivate teams, and collaborate well with various stakeholders.
Understanding of agile product development methodologies.
Proficient in professional English language communication.

WHAT'S ON OFFER

Salary review twice a year
Full salary during probation
Additional 13th-month salary and performance bonuses
Comprehensive insurance coverage as per Vietnam Labor Law
Premium healthcare insurance benefits
12 days of annual leave plus extra leave options
Benefits for transportation, meals, and team-building activities
Provided with necessary work equipment
Company trips and team-building events annually
Opportunities for career development and training
Supportive and pleasant work environment
Standard 8-hour workday, Monday to Friday
Stocked pantry with food and drinks
Additional surprise benefits

CONTACT

PEGASI – IT Recruitment Consultancy | Email: recruit@pegasi.com.vn | Tel: +84 28 3622 8666
We are PEGASI – IT Recruitment Consultancy in Vietnam. If you are looking for new opportunity for your career path, kindly visit our website www.pegasi.com.vn for your reference. Thank you!

Job Summary

Company Type:

Crypto-focused software, Blockchain

Technical Skills:

Non-tech

Location:

Ho Chi Minh - Viet Nam

Working Policy:

Onsite

Salary:

Negotiation

Job ID:

J01668

Status:

Close

Related Job:

Product Quality Engineer

Ho Chi Minh - Viet Nam

Product

  • Automation Test
  • Devops

Develop and implement thorough testing strategies across web, API platform, desktop, and mobile platforms Create automated test suites and Auto QA agents for continuous releases, model updates, and API integrations Manage build and CI/CD pipelines to ensure product functionality across major operating systems Verify compatibility between web clients and different server node versions, including upgrade paths and backwards compatibility testing Validate resource management and performance optimizations across various hardware configurations, including GPU acceleration Engage in the Discord community and GitHub Issues to translate feedback into practical test cases Oversee release cycles, prioritize bugs, and provide timely alerts Generate user-friendly documentation to help users resolve issues

Negotiation

View details

Growth Marketing Lead

Ho Chi Minh - Viet Nam

Product

  • Marketing

Leading growth strategy and execution for user acquisition, activation, and retention. Developing clear and consistent positioning and messaging around the product's mission of local, open intelligence. Managing the product's Discord and social media accounts, growing online engagement, and organizing in-person meetups in various locations. Creating and distributing product explainers, updates, and thought leadership content to build trust and awareness. Utilizing analytics tools to track funnels and optimize outcomes. Collaborating with founders, designers, and engineers to align growth with the product direction and user feedback.

Negotiation

View details

Senior Product Manager

Ho Chi Minh - Viet Nam

No.1 Construction Tech company in Japan

  • Product Management

#The Opportunity: As the promoter of product development projects at the company, you will gain experience in project management and development direction, working with the business department from project definition to requirements definition, development, testing, and release. In the future, you will be responsible for product management of the company's products.#Job Scope: This is an important position that involves understanding the characteristics of users of the service and driving product development projects while balancing the needs of product, sales, customer success, and engineers. #Product Management: Define the scope, objectives, and goals of product development. Build the product structure and process, create and promote schedules. #Development Direction: Working with product managers to organize requirements, design business processes, and define requirements. Creating and executing test and release plans. Creating explanatory materials for internal/customer use. Verifying post-release effectiveness and reporting. Create and maintain comprehensive product documentation #Development Environment: Backend: Ruby on Rails, Go, AWS, Elasticsearch, MySQL, DynamoDB, Redis, Terraform (IaC), OIDC (Authentication). Frontend: Next.js/React.js, Typescript, Vue.js/Nuxt.js. Mobile App: Kotlin, Swift, Flutter. CI/CD & DevOps: Docker, Kubernetes, CodePipeline, CodeBuild, CircleCI, GitHub Actions. Monitoring & Tools: Datadog, Sentry, Bugsnag, Swagger, ZenHub, Figma

Negotiation

View details