Senior Product Owner - CRM Domain

ABOUT CLIENT

Our Client is a Vietnamese logistics and express delivery provider that has been operating in the courier industry since 2005. It offers a comprehensive range of domestic and international delivery solutions, including:
Express Delivery Services
International Express Delivery Services
Transportation and Logistics Services
With the mission of becoming one of Vietnam's leading postal and express delivery service providers, the company is committed to delivering fast, reliable, and cost-effective express delivery solutions. By leveraging optimized technology and maintaining professional service standards, the company aims to meet the diverse needs of customers across various industries.

JOB DESCRIPTION

Product Strategy & Business Value Management
Roadmap Direction: Collaborate with PM to develop short- and long-term CRM domain development roadmap, ensuring alignment with the company's business objectives.
Business Problem Identification: Proactively engage in R&D with C-Level and departments to shape solutions to increase sales productivity and customer care efficiency.
Business Value Quantification: Analyze and demonstrate business effectiveness through intelligent processes and measurable metrics.
 
Technical Expertise & Integrated System Thinking
Integrated Solution Design: Responsible for designing, analyzing, and modeling complex, highly interconnected business workflows such as End-to-End Sales Funnel, Automated Lead Scoring, Omnichannel Customer Journey, and Cross-department Workflow Automation.
Ecosystem Synchronization: Ensure smooth integration of CRM data architecture and business logic with other core systems in the company (ERP, Data Warehouse, Marketing Automation, POS).
Establish Standards (Governance Framework): Build and maintain standards for customer data structure (Master Data Management), interaction rules, and information security on the CRM system.
 
Execution Management & Collaboration
Roadmap Decomposition Management: Receive overall strategy and roadmap from PM to translate them into long-term and midterm Product Backlog for the CRM domain.
Collaborate with PO team: Coordinate, guide, and review technical documents (PRD, User Stories, Mockups) from POs in the domain to ensure each PO's solution does not conflict and meets the highest quality standards.
Output Quality Management: Responsible for monitoring Sprint progress, conducting User Acceptance Testing (UAT), and ensuring optimal user experience (UX) on the CRM system for maximum operational efficiency.
 
Biz-Tech Bridge & Effectiveness Measurement
Business Problem Transformation: Work closely with PM and operational departments (Sales, Marketing, CS) to transform business problems into clear, feasible system requirements for the Tech team.
Data-Driven Optimization: Track, analyze operational metrics and product health indicators (Conversion Rate at each stage, Churn Rate, User Adoption Rate) to propose personalized enhancement solutions and automation to increase productivity for the business.

JOB REQUIREMENT

Professional Experience
Experience: At least 8 years of experience in a Product Owner, Product Manager, or equivalent management role, specifically for enterprise-level systems.
Domain Expertise: At least 3 years of hands-on experience in building and operating large-scale CRM systems (e.g., Salesforce, Microsoft Dynamics, HubSpot, or other complex customer relationship management platforms).
Preferred: Experience in sectors such as finance, logistics, or other industries characterized by complex sales processes.
Skills & Mindset
Business Mindset: A sharp product mindset focused on business outcomes; strong analytical and data-driven decision-making capabilities.
Technical/Functional Skills: In-depth understanding of sales funnels, marketing automation, customer data models, and process modeling methodologies (such as BPMN).
Soft Skills: Strong strategic communication and stakeholder management skills; ability to perform effectively under high-pressure environments.

WHAT'S ON OFFER

Competitive salary and bonus structure based on performance and value contributed to the organization.
Empowered to provide recommendations, offer critical feedback, and participate in decision-making regarding product development priorities within the CRM domain; direct contribution to the organization's growth strategy.
Opportunity to work in a dynamic environment, collaborating directly with senior leadership.

CONTACT

PEGASI – IT Recruitment Consultancy | Email: recruit@pegasi.com.vn | Tel: +84 28 3622 8666
We are PEGASI – IT Recruitment Consultancy in Vietnam. If you are looking for new opportunity for your career path, kindly visit our website www.pegasi.com.vn for your reference. Thank you!

Job Summary

Company Type:

Technical Skills:

Product Management

Location:

Ho Chi Minh - Viet Nam

Working Policy:

Onsite

Job ID:

J02315

Status:

Active

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