UA Marketing Executive

ABOUT CLIENT

Our client is a game development company known for creating immersive gaming experiences

JOB DESCRIPTION

Planning and managing paid UA campaigns on platforms such as Facebook, Google, Unity Ads, and other ad networks.
Monitoring, analyzing, and reporting on performance metrics such as CPI, ROAS, retention, and LTV, and proposing optimization actions based on insights.
Collaborating with the creative team to produce high-performing ad creatives and conducting A/B testing to improve campaign effectiveness.
Working closely with product teams to understand game performance and align UA strategies with business goals.

JOB REQUIREMENT

2 years of experience in mobile marketing
Strong analytical skills and data-driven mindset; experience with MMPs (AppsFlyer, Adjust) is required
Creative in proposing new ad concepts and evaluating creative performance
Knows ASO including keyword strategy, metadata testing, and store asset optimization
Proficient in using paid ad platforms (Facebook Ads Manager, Google Ads, Mintergral, etc.)
Knowledge of UA KPIs: CPI, ROAS, RR, LTV, CTR, etc.
Good English communication skills
Self-motivated, proactive, and passionate about mobile games and growth marketing
Can work independently, manage multiple campaigns, and deliver results under tight deadlines

WHAT'S ON OFFER

Biannual salary reviews
Provision of work equipment
Healthcare insurance coverage
Inclusion in team building activities and annual company travel
Social insurance and leave benefits as per legal regulations

CONTACT

PEGASI – IT Recruitment Consultancy | Email: recruit@pegasi.com.vn | Tel: +84 28 3622 8666
We are PEGASI – IT Recruitment Consultancy in Vietnam. If you are looking for new opportunity for your career path, kindly visit our website www.pegasi.com.vn for your reference. Thank you!

Job Summary

Company Type:

Product

Technical Skills:

Marketing, Non-tech

Location:

Ha Noi - Viet Nam

Working Policy:

Onsite

Job ID:

J01740

Status:

Close

Related Job:

Tech Lead / Team Lead (Web API)

Ho Chi Minh - Viet Nam

Outsource

  • NodeJS
  • ReactJS
  • Azure

Provide technical leadership and mentorship for a team of Senior Software Engineers, offering guidance on architectural decisions, code reviews, and best practices Conduct regular 1:1s, performance discussions, goal setting, and support personal development plans for the team Take ownership of team delivery, including sprint planning, backlog refinement, removing blockers, and ensuring reliable execution Act as the primary technical point of contact for the Product Manager and stakeholders Support recruitment efforts by participating in interviews and contributing to building the engineering team Cultivate a culture of quality, security, and continuous improvement within the team Contribute to the development and code ownership of the TypeScript-based Payment API and Hub App (React) Define and evolve the technical architecture, including API design, security model (OAuth2 / JWT), cloud infrastructure (Azure), and data flows Drive the roadmap for test automation, CI/CD pipelines (GitHub Actions), observability, and SLA compliance (24/7 availability) Evaluate and implement AI-assisted development tools to enhance team productivity Ensure PCI DSS compliance and secure-by-design practices across the entire stack Provide hands-on incident response and on-call escalation support.

Negotiation

View details

Growth Marketing Manager

Ho Chi Minh - Viet Nam

Product

  • Marketing

Advocate the benefits of AI Agents to solopreneurs through compelling educational content and storytelling. Develop and implement strategies to acquire thousands of users through organic reach, community building, and product-led growth loops. Create educational content (videos, blogs, social) to explain our tech and promote as a productivity tool for solo users. Improve the user journey from "discovery" to "2-minute setup" to "active daily use." Continuously experiment with new channels and messaging to scale our user base.

Negotiation

View details

Marketing Lead/ Lead UA

Ha Noi - Viet Nam

Product

  • Marketing

Taking ownership of the marketing P&L for the game portfolio (IAA & IAP) Developing tailored UA strategies for each monetization model Identifying market opportunities, target audiences, and scaling roadmaps Planning, executing, and optimizing UA campaigns across various platforms Managing UA budgets and ensuring optimal ROI Optimizing key metrics and ensuring strong UA performance Planning and leading creative strategy Collaborating with production teams to build efficient creative pipelines Optimizing store listings through A/B testing and scaling creative production Demonstrating proficiency in campaign tracking tools, analyzing data, and making timely optimizations to improve CPI, ROAS, and LTV Advising stakeholders on data-driven decision making Collaborating with Product teams to optimize ad frequency, ad placement, pricing, offers, and in-game economy Ensuring alignment between UA and monetization to maximize LTV Analyzing markets, trends, competitors, and industry benchmarks Conducting market research reports Allocating resources, establishing KPIs, and managing team performance Training, mentoring, and developing the team Building a culture that is data-driven, testing-first, and ownership-focused

Negotiation

View details